As search engines will continue to evolve, search engine marketing and SEO companies must do the same, improving their skills to stay in the game.
We are all increasingly moving to an online world, reviewing and doing business online, therefore it’s important to remember that your customers are just like you. They Google what they need to know and they rarely look past the top 3 results, let alone the first page. So if your competition is doing SEO and you aren’t, then while you’re sitting around waiting for more enquiries, they’re taking the bulk of the online business.
Now that you know the importance of SEO, here are 10 SEO techniques you must know
1. Create an SEO Roadmap/Strategy
Its important to have a plan and stick to it, Do your keyword research first – all good search engine marketing plans start with keyword research. Agile SEO’s Project Dashboard log-in allows you to do your keyword research right on the site, saving you time and money.
The days of stuffing keywords into any content and having it rank high on Google are long gone. Now your content needs to be unique, interesting, entertaining and your keywords need to flow within the content. This is why top quality content and SEO go hand in hand.
2. Competitor Analysis
Competitor analysis is not a new idea, and companies have been researching their competitors for decades. However, by manually looking at your competitor’s back links you can quickly see which links are worth replicating for yourself.
3. Creating Awesome Content That Earns Links
Even after all of the changes within search engine algorithms, inbound SEO links are still the biggest influence for search engines. This is unlikely to change. On the other hand, other methods of link acquisition have changed.
Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more brand awareness and more sales. Creating awesome content that people want to share is still the best way to earn links.
4. Link Everything together.
In order to get the best insights and results you have to link your website to all your social media accounts, link your social media accounts to analyticss, link analytics to your site, link Google Adwords account to analytics, link analytics to web master tools and web master tools to your Gmail and Google for business account. That’s a lot of linking.
All of the above linking and more is required in todays online marketing strategies. Agileseo.com.au has a simple solution to do all this and more.
5. Editorial Links
Editorial links can be some of the most powerful SEO tools because they come from other publications in your niche and they mention your business . They can also come from guest posts that you write and get published on other sites.
The best way to get editorial links is to create awesome content that people will want to share. Another way is to guest post on a high-quality site that is in your niche.
Agile SEO’s copy writing service can take care of all your content creation, helping you increase the value of your website by giving your clients information that they want and will share with their social networks.
6. The Broken Link-Building Method
Here’s another white-hat search engine marketing strategy that can be quite effective. In this case, you’re actually helping publishers fix broken links, which can be helpful to their readers. However, this only works if your content is good enough to replace the lost content.
To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. To find out more, you can read the broken link-building Bible at the Moz blog.
7. Link Reclamation
Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them.
- Find brand mentions about your site and ask the publisher to add a link
- Find places where your articles or content has been mentioned without credit (places where people have used your post or info graphics without giving you credit) and request a link from the admin/moderator
You can automate this in Agile SEO’s Project Dashboard, so you’ll be notified when another website mentions your company or publishes any content about your website.
8. Focus on ROI, Not Keyword Rankings
While it gives us all a sense of satisfaction to rank number one on Google search for a Keyword. This doesn’t necessarily mean your SEO campaign is successful. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions.
9. Link Outreach
Link outreach is a bit “old school” but can still be quite powerful. To do this, find a website that is relevant to yours and get their contact information from the site. Send them an email or call and politely ask them for a link.
This works better if the site has a slightly different business than yours but may share a common audience, for example a physiotherapist might want to get a link to their site from a gym or personal trainer. Neither business is going to lose out to the other and in fact, both should benefit from the reciprocal links by gaining an enlarged audience and possible referrals.
10. Submit Your Site to Google, Yahoo, Bing, and Others
Search engines like Yahoo and Bing are worth optimising for. Yahoo is now the default search engine for Firefox. Safari had a deal with Google, which is supposed to end in 2015, and Yahoo and Bing are both trying to become the default search engine for the browser.
As other search engines become the default Web browsers instead of Google, it makes sense to optimise for those search engines as well as other local directories and search sites.
Agile SEO’s software can submit your site maps to many Search Engines with just a few clicks.
Without SEO Your Site Doesn’t Exist
Creating a search engine marketing strategy can give your company and brand a boost in the search engines. Why not improve your rankings today? Call Agile SEO on 07 3177 7811 or visit www.agileseo.com.au
By Adel Demian CEO at Agile SEO Pty Ltd